LONDON, Ontario, Nov. 18 (UPI) -- Canadian Lewis Kent broke his own world record for running the beer mile and went on to celebrate by announcing a shoe deal with running company Brooks.

The 22-year-old University of Western Ontario student achieved a new record in the beer mile, which involves running a mile on a 400-meter track while drinking a beer at the start of every lap, by completing the event in four minutes and 51 seconds on Tuesday.

Read more.. http://www.upi.com/Odd_News/2015/11/18/Canadian-college-student-sets-new-beer-mile-record/3221447877139/